www.willhill.co.uk

Customer Profile

William Hill is the leader in e-betting on the Internet in England.
It is one of the world's leading betting companies and specializes in offering legal off-track wagering.

All major sports are covered, including NFL, college football, baseball, basketball, boxing, golf, cricket, horse racing, ice hockey, motot racing, soccer, rugby union and many more.
Founded in 1934, William Hill has over 65 years' experience of offering betting services. The company operates over 1,500 licensed betting offices in the UK. It has over 300,000 telephone clients worldwide, making it the world's largest telephone betting organization. William Hill operates the fastest growing Internet gambling site of any UK based betting company.

Business Challenge

Agence Virtuelle was asked to carry out an audit in Europe for Domain Name Protection for all WH brands.

The agency also increase visibility in continental Europe through Search Engine Optimization and/or e-marketing techniques.

Fast Solution

AV carry out an express audit to respond to the challenge.

In terms of e-marketing, the agency created a targeted Cost per Click campaign, based on betting keywords in France.

Fast Results

The agency recommended 24 domain names that were at risk and proposed to registering them.