www.ebookers.com

Customer Profile

Ebookers, based in London, is the largest European online travel agency. It sells to customers in 11 European countries, both over the Internet and using traditional sales channels. The travel agency provides excellent value, a unique environment to spend time in and service different from traditional travel agencies. Ebookers is traded on the Nasdaq and major European stock exchanges.

Business Challenge

Agence Virtuelle has worked with ebookers since 1999 in fields such as
Search Engine Optimization Positioning in 11 countries and E-marketing activites including Cost Per Click campaigns in the UK, France, Switzerland

Briefing to Agence Virtuelle was to sell targeted flights packages on the Internet through CPC (Cost-Per-Click), with the lowest possible investment in 11 countries, including France and Germany.

Fast Solution

Deployment of Global Search Engine Marketing campaigns

Deployment of a Select CPC campaign on Google and Espotting with ongoing fine tuning by Agence Virtuelle

Fast Results

More than 2000 positions in the top 20 in all 11 European countries

In addition , the Return on Cost-Per-Click of 6 to 8 times (depending countries) investment in turnover..

In France, the level of sales generated is 4 times investment.

In Germany, sales are 6 times investment
(average sales of more than 500 Euros per client).

In the UK, sales are 4 times higher than investment

“For each franc invested, we obtained sales superior to more than three times our investment. We highly recommend this technique which delivers, more than just clicks, true sales.”
says Gilles Despas , Managing Director for France.