www.dalecarnegie.com

Customer Profile

Dale Carnagie Training is the world’s leading personal training company.

Business Challenge

Create and deploy an online marketing strategy in France for Dale Carnagie Training.

Fast Solution

Creation of an Internet platform dedicated to positioning the brand in France, for both prospection and building fidelity.

Testing, optimization and deployment of a paid positioning strategy to guarantee from the first appearance of the web site an optimal visibility through key words linked to training and coaching.

Targetted e-mailing with telephone follow-up.

Fast Results

The qualified traffic generated with paid positioning and e-mail marketing has already generated more than 11% of the turnover of Dale Carnegie France.

The Return On Investment (ROI) was immediate and did not cease to improve. At the time of the opening of the Dale Carnagie web site in August, there was on the order of 1.4 times investment. In September, it reached 15 times investment and in October, it approached 53 times investment.

Build up of a qualified opt-in data base managed online through Push Marketing actions, such as newsletters, invitations to conferences for presentations of available traning programs and online testing.

The success of this strategy will enable the deployment of a more ambitious web site , complemented by a high efficient back-office to improve the management of prospects and clients as well as reinforce the mechanisms of building fidelity.

“We were naturally drawn toward choosing Agence Virtuelle as our Agency because of the complimentarity of their services which enabled us to have a single source for setting up our e-marketing operations. This represents a considerable advantage in our management of time required for the project.”

Marc Ringrave
Marketing Manager
Dale Carnegie Training France