www.visilab.ch

Customer Profile

Visilab, a division of Switzerland’s Pharmacie Principale group, is an optician that fabricates all types of optical lenses for eyeglasses on their premises in one hour. Visilab provides its clients with an exceptionally large choice of frames for eyeglasses and sunglasses. Their is a choice of up to 3000 frames from the most prestigious designer brands. Visilab also provides a permanent selection of eyeglass frames at a 50% discount. Other important benefits offered by the company are low-cost insurance against breakage and a replacement guarantee.

Business Challenge

Increase awareness in French-speaking Switzerland on the Internet. The market is becoming very competitive in Switzerland with multi-european players.

Fast Solution

Agence Virtuelle SA set up a strategy of Search Engine Optimization (nationally and .com search engines) based on the most demanded themes after an analysis of statistics of the client’s site visilab.ch and the keywords most demanded by web visitors on search engines such as Google and Alltheweb.

Agence Virtuelle provides general web site solutions on the Extranet (between Agence Virtuelle and the client). Keywords are tested on line, so as to determine the requests of the past month and to validate the choice of the best keywords. This is part of the Quality process. Agence Virtuelle also handles a high profile project for Pharmacie Principale’s “Destination Santé” web site


Fast Results

Through Search Engine Optimization, Visilab started with very few positions in the first two pages of search engine results. In fact, on the web, Visilab was not exactly visible. Agence Virtuelle helped clear the haze off the lenses and substantially improved visibilty. Six months after the e-campaign began, Visilab was 20 times higher in the top 20.

95 per cent of the key words are placed within the top 20.

From April to August 2002, visitors to site increased from 300,00 to 400,000.

Also, there was an increase of average time visiting the site –
from 1 minute to 8 minutes.

Visilab is no. 1 on eye glasses theme .

Traffic on the site shows strong growth.