www.swiss.com

Customer Profile

SWISS International Air Lines is the company name of the new national airline of Switzerland. Swiss is based in Basel and Zuerich serves 59 countries and 126 destinations.

Projections for 2003 call for a fleet of 128 aircraft, 40% market share in Switzerland, 6.6% market share in Europe, 2.1% market share worldwide. Estimates for 2003 also include 14.8 million passengers transported. Swiss’ new advertising slogan “Destination Excellence” underlines its positioning as a premium airline.

Business Challenge

Agence Virtuelle first handled brand protection and recovery of domain names for Swiss

After Swiss developed a new corporate identity, the airline contacted Agence Virtuelle to increase its ranking and visibility through SEO.

The project encompasses Swiss’ presence in 14 countries, with the aim of increasing qualified traffic and subsequently online sales.

Fast Solution

Agence Virtuelle is repositioning the airline Swiss site using specialized search engine optimization technology from optimization and submissions to reporting.

The agency reworked the existing Swiss site to make it more ‘readable’ by search engines using “ethical” SEO techniques.

Fast Results

Results increase from 123 to 2345

Swiss is locked in at the top position on various Search Engines and directories

Swiss is, for example, in top position on Google (54% of Share of Markets) after 90 days for brand categories such as (swiss, crossair) and other English keywords such as air plane, air plane ticket, and French keywords (billets d’avions, etc.).

“Agence Virtuelle has brought many benefits, such as Search Engine Marketing Cost Per Click. They always try to achieve the best results at minimum cost for Swiss.”
Vangelis Porikis
General Manager, Direct Sales Marketing Swiss