www.st.com

Customer Profile

STMicroelectronics is a global independent semiconductor company, with a main European office in Saint-Genis near the Geneva border. It is a leader in developing and delivering semiconductor solutions across the spectrum of microelectronics applications. The Company is at the forefront of System-on-Chip (SoC) technology through an unrivaled combination of silicon and system expertise, manufacturing strength, Intellectual Property (IP) portfolio and strategic partners. STMicroelectronics’ products play a key role in enabling today's convergence trends. It is the world's leading supplier of analog ICs and MPEG-2 decoder ICs, and is ranked number two for non-volatile memories overall and at number four for Flash memory. In application segments, the company is number one for ICs for set-top boxes and hard disk drives; at number two for smart cards and DVDs; at number three for automotive ICs; and finally, at number four for telecom ICs.

Business Challenge

Agence Virtuelle was asked to perform an audit of the company’s web site ranking and to offer assistance in manual search engine optimization posiitoning for the st.com web site so as to validate the internal search engine efforts.

Fast Solution

Reporting is provided by the software solution e-positioning from ’Agence Virtuelle with benchmarking in series and analysis in real time. The
e-positioning 2.1 software is entirely personalized

Fast Results

Setting up of a quality cell and an audit for search engine optimization.

Organizing of workshops for search engine optimization and for specific techniques

Setting up of a strategy of buying keywords on the core business of StMicroelectronics, such as flash memories and others products.